Grayson Smith
Graphic Design, Illustration, Art Direction, Print, Digital
Growth-Driven Design
I'm a Seattle-based graphic designer who makes complicated things make sense. From multi-brand systems to marketing campaigns and print, I bring a production-fluent, strategy-aware approach to work that actually has to perform.
Throughout my career I've developed deep expertise in brand systems and print production, approaching each project with a genuine curiosity about the people and organizations behind it. That combination of craft and context is what shapes how I work.
Background
Ookla
Lead Graphic Designer
2016 - Now Seattle
Working on design systems, data visualization, leadership, branding, promotional campaigns.
Bloodworks NW
Graphic Designer
2012-2016 Seattle
Led all design across marketing and communications during a full organization rebrand, driving a measurable increase in donation conversions while helping position BloodworksNW as the community and medical resource it needed to be.
Spooky Bikes
Founding Creative Partner
2014-2018 Portland
Led visual identity and brand revival for a cult-favorite mountain bike brand with a passionate enthusiast following.
Girl Scouts of Greater Los Angeles
Marketing & Graphic Design Specialist
2011 Los Angeles
Marketing & Design Specialist. Developed and maintained council publications, advertising, online campaigns, printed materials, patches and event signage. Revamped web and e-mail marketing while maintaining compliance with corporate brand guidelines.
Guthy Renker
Graphic Designer
2010 Los Angeles
Responsible for iconography, email marketing design & development and marketing materials for the Technology Organization CyberDefender with MyCleanPC, Double My Speed, and MaxMySpeed products and contributed to the interface design of desktop anti-virus applications.
Genuine Scooters
Graphic Designer
2007-2010 Chicago
Designed all print and digital marketing materials including a 130-page retail catalog and 257-page dealer catalog, contributing to a 15% sales increase. Managed product photography across 5,000+ SKUs. Produced weekly email campaigns from concept through hand-coded HTML/CSS. Collaborated directly with printers and overseas offices in China, Taiwan, Italy, Germany, Pakistan, and India on packaging, accessory design, and vehicle graphics.
Scooterworks USA
Graphic Designer
2007-2010 Chicago
Handled all design across print, digital, and product - including catalog layout, logo design, quarterly fliers, weekly email campaigns, front-end web production, packaging, and signage. Supported company growth from startup to $6 million in annual sales over three years. Managed the full product lifecycle from concept through end-of-life, including selection, sampling, testing, and marketing. Genuine Scooters holds the top position in motorcycle-class motor scooters in the US, supported by a ~240-dealer network across all major metro areas.
PSPrint.com
Graphic Designer
2006 Oakland
Sole point of contact for customers through the full custom print process, from design concepting through pre-press. Prepared and corrected customer files for print readiness and handled customer service escalations.
Mervyn’s
Associate Textile Graphic Designer
2005 San Francisco
Designed screenprint graphics, stripe patterns, and seasonal color palettes for in-house boys' apparel label, coordinating with manufacturing partners from concept through production approval.
Freelance
Designer and Illustrator
2006-2026 Oakland • Los Angeles • Chicago • Seattle • Portland
I’ve been commissioned to create custom websites, apps, and identity systems for select clients including Embrocation Magazine, Nief Norf music festival, Fox Racing, The First Hill, and have contributed to Telly Award winning campaigns.
References
An absolute asset to any company looking for competent graphic designer that can work well with anybody and everybody.
Grayson's design is art. I have been so thoroughly impressed by his work over the years and that is only matched by the respect I have for him as a person.
— Adrianne Blum,
SVP, Corporate Marketing, Brand, and Communications at Ookla
I would highly recommend Grayson for any design work. Grayson is a great designer who is unique among his peers in his understanding of blending creative elements with the necessary business goals of a project. Any company would be lucky to have Grayson become part of their team.
With 20 years of experience across brand and marketing design, I've built a skillset with real range, working as the sole designer at organizations like BloodworksNW or small teams wearing many hats at Genuine Scooters before taking on the Lead Graphic Designer role at Ookla. Along the way I've worked as a freelance designer and illustrator and collaborated closely with people across a lot of different disciplines. I hold a degree in Graphic Design from The Art Institute of California at San Francisco and live in Seattle with my wife, spending time on my motorcycle whenever I can.
In Good Company
